What Is the WhatsApp Business API?
The WhatsApp Business API is how a company replies at scale, sends approved templates, and connects chat to booking and spreadsheets. Here is when the app is enough.
Guides
Notes for teams that sell on WhatsApp
How the WhatsApp Business API works, how to qualify a lead in three questions, and how reminders and follow-ups stay useful. Longer operating pieces are in the long reads. Industry setups live in the playbooks.
How to Qualify Leads on WhatsApp
Ask three questions in the chat, score the answers, and hand your team only the people who can buy. Here is a qualification script that fits WhatsApp.
WhatsApp Appointment Reminders That Get a Reply
A useful WhatsApp reminder asks the person to confirm or release the slot, then fills a cancellation from the waitlist. Here is the message sequence.
How to Follow Up on WhatsApp Without Spamming
Follow up on WhatsApp while the person still remembers the chat, ask one missing question, and stop when they are not a fit. Here are the rules that keep it useful.
Log WhatsApp Leads in Google Sheets
Every WhatsApp lead needs a row with name, what they want, budget or timing, status, and the next meeting. Here is the sheet that replaces a lost chat.
WhatsApp Automation for Small Businesses in India
Indian customers already enquire on WhatsApp. Automate the reply, three qualifying questions, the booking, and the reminder before you automate anything else.